Principles of Marketing Essay Example | Topics and Well Written Essays - 2500 words - 2

Principles of Marketing - Essay Example Most companies also began putting a great amount of effort into the marketing that went on for the distribution, sale and purchase of cars; manufacturers tried to bring about cost effectiveness while keeping in mind the kind of style and prestige that customers wanted to be associated with in terms of the car they were about to purchase. Advertising thus began to take up a huge part of the business because producers and manufactures tried to attract more and more customers towards their showrooms by displaying what the customer wanted. Muscle cars were initially used with the help of great design and specification with the hope of attracting car enthusiasts to the store who could then spread the message by word of mouth as well. Further, the print media also took a popular stance as cars could be advertised with picturesque beauty and catchy captions, attracting different sections of the potential consumers and target market. Since then right till the 21st century, cars have played a very important role in the manufacturing industry and as the years have gone by, better looking cars for different kinds of people with different incomes and budgets have been created. This industry has boomed a great deal and has gone from providing only the rich people with such a luxury to making the demand for cars quite an elastic one. However, despite such differences, the main target market or consumers of the automobile or car industry continue to be men – both enthusiasts of cars and motor vehicles as well as everyday working men who need a mode for commuting every now and then. Gradually, women have also taken to having their own cars as more importance and independence has been thrust on to them. Today if we take a look at the different levels of segmentation with respect to the potential target markets, the car industry is also greatly influenced by purchases made by young teenagers who have started learning

Change Management Issue Essay Example | Topics and Well Written Essays - 2500 words

Change Management Issue - Essay Example The given case study represents a very common situation in the workplace. In this case, we have a situation where a person is experiencing a lack of ethical-judgment. To come close to the point, we have a case in which an individual decided that his moral principles were more desirable to the company than the policies or procedures at his workplace. The case showed that both Mr. B and Bob demonstrated unethical attitudes toward Steven, the worker within their department. Failure to take a more ethical attitude toward Steven led him to continue working in the same IT department and doing a job he hates. Applying more ethical principles at the workplace would have saved Steven from being forced to do the job he hates.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   A clue to the case can be derived from Kantian ethics. Kantian ethics is frequently referred to as deontological or rule-based ethics. Kantian ethics is traditionally concerned with what makes a principle right or wrong. Kantian ethics is based on the famous categorical imperative. In the course of his research, Kant provides people with two main formulations of the categorical imperative. Kantian ethical principles indicate that each person should act as a rational being. The Kantian approach eliminates any possible cases of lying (Kant, I, p.56, 1996). The Kantian approach to lying indicates that the philosopher supported a total prohibition of lying as a form of building relations with other people. Kant also mentioned the fact that lying cannot become a universal law for all people, thus pointing to the fact that lying is virtually impossible in the workplace. Such negative attitudes toward lying are reasoned by the fact that work relations are supposed to be built on trust and mutual understanding. Since a lie depends upon someone believing you, a person who lies shows disrespect to the other person who is placing their trust the one the liar (Kant, I, p.58, 1996). When we view Steven’s case from Kant’s theory, we see that Mr. Bob, HR, ignored his duty in order to avoid lying. Instead of ethical behavior, he became involved in cheating.   According to Kant, cheating people are the worst examples of unethical behavior in the workplace.